Terms of Use
Effective Date: January 1, 2026
IMPORTANT! PLEASE CAREFULLY READ THESE TERMS OF USE ("TERMS"), INCLUDING THE MANDATORY ARBITRATION PROVISION, WHICH REQUIRES THAT DISPUTES ARE RESOLVED BY FINAL AND BINDING ARBITRATION ON AN INDIVIDUAL AND NOT A CLASS-WIDE OR CONSOLIDATED BASIS.
These terms constitute a binding agreement between you and William E. Coutts Company, Limited dba Hallmark Canada (“Hallmark Canada,” “we” or “us”) governing your use of any website, mobile or other app, product, feature, or other service offered by us that posts a link to or otherwise provides these Terms (collectively, the “Hallmark Canada Properties”), including without limitation hallmark.ca. In addition, certain of the Hallmark Canada Properties may be governed by additional, service-specific terms, including without limitation the Hallmark Canada Rewards Program terms (collectively, “Supplemental Terms”). The Supplemental Terms are incorporated into these Terms by reference. To the extent there is a conflict between these Terms and the Supplemental Terms, the Supplemental Terms will control with respect to the applicable services.
By accessing the Hallmark Canada Properties and/or transacting with the Hallmark Canada Properties, you agree to be bound by these Terms, and where applicable, the Supplemental Terms. Your use of the Hallmark Canada Properties is also governed by our Privacy Policy. IF YOU DO NOT AGREE TO THESE TERMS, ANY APPLICABLE SUPPLEMENTAL TERMS, OR OUR PRIVACY POLICY, DO NOT ACCESS OR USE THE HALLMARK CANADA PROPERTIES.
To the extent allowed by applicable law, we reserve the right to change these Terms and the Supplemental Terms at any time without prior notice. When we make changes, the new Terms will be made available at the Hallmark Canada Properties, and any new Supplemental Terms will be made available from within, or through, the affected services on the applicable Hallmark Canada Properties. We may also provide notice to you in other ways, such as through contact information you have provided. Your continued use of any of the Hallmark Canada Properties after the effective date of the revised Terms and/or Supplemental Terms as applicable (or engaging in such other conduct as we may reasonably specify) will constitute your consent to those changes to the fullest extent allowed by applicable law.
Hallmark may modify, suspend, or discontinue any aspect of the products or services we offer through the Hallmark Canada Properties (collectively “Services”), at any time for any reason, with or without notice to you, including the availability of any Hallmark Canada Property, or any feature or Content (defined below) of a Hallmark Canada Property.
a. Hallmark Ownership
Hallmark, its licensors, or suppliers own all rights, title, and interest in and to the Hallmark Canada Properties, and all copyrights, trademarks, patents, trade secrets, and other intellectual property rights embodied therein, whether or not applied for or registered, including but not limited to the following: names, logos, text, characters, graphics or other artwork, icons, photos, products, digital downloads, sound recordings, audiovisual materials or effects, titles, themes, objects, animations, musical compositions, moral rights, documentation, data compilations, computer code or software, features, and functionality of the Hallmark Canada Properties, and any compilation of the foregoing (collectively, “Content”). The Content is protected by United States and international laws.
You may not modify, publish, transmit, participate in the transfer or sale of, reproduce, create derivative works from, distribute, perform, display, incorporate into another website, app, or other service; or in any way exploit any of the Content, in whole or in part, except as set forth in these Terms, without the specific permission of Hallmark Canada.
b. Hallmark Canada’s License to You
Subject to your compliance with these Terms and any applicable Supplemental Terms, Hallmark grants to you a limited, revocable, non-exclusive, non-transferrable license to engage in the following activities for non-commercial purposes only:
- To browse, access, and view any of the Hallmark Canada Properties and the Content therein that is available to the public without registration;
- To link to the Hallmark Canada Properties, provided, however, that your website or any third party websites that link to the Hallmark Canada Properties: (a) must not frame or create a browser or border environment around any of Content or otherwise mirror any part of the Hallmark Canada Properties; (b) must not imply that Hallmark is endorsing or sponsoring it or its products or services, unless Hallmark has given it prior written consent; (c) must not present false information about, or disparage, tarnish, or otherwise, in Hallmark Canada’s sole opinion, harm Hallmark or its Services; (d) must not use any Hallmark Canada trademarks without the prior written permission from Hallmark Canada; (e) must not contain content that could be construed as distasteful, offensive or controversial or otherwise objectionable (in Hallmark Canada’s sole opinion); and (f) must be owned and controlled by you or the person or entity placing the link, or otherwise permit you to enable such link subject to these Terms. By linking to a Hallmark Canada Property, you agree that you do and will continue to comply with the above linking requirements. Notwithstanding anything to the contrary contained in these Terms, Hallmark Canada reserves the right to prohibit linking to the Hallmark Canada Properties for any reason in our sole and absolute discretion even if the linking complies with the requirements described above.
The foregoing license does not include any right to modify, publish, participate in the transfer or sale of, reproduction, or creation of derivative works from the Content or the Hallmark Canada Properties, except as and only to the extent expressly stated above.
c. No Unsolicited Materials
It is our policy not to accept or consider content, information, ideas, suggestions, or other materials other than those we have specifically requested, to which certain specific terms, conditions and requirements may apply. This is to avoid any misunderstandings if your ideas are similar to those we have developed or are developing independently. Accordingly, Hallmark Canada does not accept unsolicited materials or ideas, and takes no responsibility, and has no liability, for any materials or ideas so transmitted.d. Copyright Infringement
Hallmark Canada respects the intellectual property of others and complies with the Notice to Notice Regime under the Bill C-61 amendment of the Copyright Act, RSC, 1985, c C-42. For copyright infringement notices to be effective, such notices must be written and must include the following (“Copyright Notice”):
- an electronic or physical signature of the person authorized to act on behalf of the owner of the copyright or other intellectual property interest;
- a description of the copyrighted work or other intellectual property interest at issue;
- a description of where the copyrighted work or other intellectual property interest at issue is located on the Site;
- information reasonably sufficient to permit us to contact you, such as your address, telephone number, and email address;
- a statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law;
- a statement by you, made under penalty of perjury, that the above information in your Copyright Notice is accurate and that you are the copyright or intellectual property owner or authorized to act on the copyright or intellectual property owner's behalf. Hallmark Canada encourages you to consult a lawyer before submitting a Copyright Notice.
The Copyright Notice should be directed to the following:
Attention: Consumer Care, Hallmark Canada
P.O.Box 1390
Stoufville PO Main
ON L4A 8A3
As a condition of your use of the Hallmark Canada Properties, you agree not to use the Hallmark Canada Properties for any purpose that is prohibited by these Terms, by applicable Supplemental Terms, by applicable law or in any other manner that we deem objectionable (in our sole discretion). You will not, and will not permit or assist any third party to, take any action that:
- Engages in or attempts to engage in any potentially harmful acts that are directed against the Hallmark Canada Properties, including but not limited to violating or attempting to violate any security features of the Hallmark Canada Properties; using manual or automated software or other means to scrape, crawl, spider, or similarly access any portion of the Hallmark Canada Properties (except that we grant the operators of public search engines revocable permission to use spiders to copy materials from our websites for the sole purpose of and solely to the extent necessary for creating publicly available searchable indices of the materials, but not caches or archives of such materials); introducing or sending viruses, worms, spyware, malware, or any other kind of harmful code into or through the Hallmark Canada Properties; interfering or attempting to interfere with the proper functioning of or use by others of the Hallmark Canada Properties;
- Engages in or attempts to engage in any of the following: disabling, bypassing, modifying, defeating, violating, removing, impairing, circumventing, or otherwise interfering with digital rights-management technology or other features or technology that limits or prevents use of the Hallmark Canada Properties or the Content therein;
- Automates the process of sending or viewing Content.
You agree to not engage in the use, copying, or distribution of any of the Content other than expressly permitted in these Terms. If you download or print a copy of the Content for personal use, you must retain all copyright and other proprietary notices contained therein.
You agree that digital rights-management technology is an integral and inseparable part of any Hallmark Canada Property that employs it. Tampering with or circumventing such digital rights-management technology or otherwise accessing or using the Hallmark Canada Properties or Content in violation of these Terms and any applicable Supplemental Terms may constitute copyright infringement.
We reserve the right to investigate violations of these Terms and any applicable Supplemental Terms. By using the Hallmark Canada Properties, you irrevocably consent to such investigations and disclosures.
To the fullest extent permitted by law, you agree to indemnify and hold Hallmark Canada, its parents, subsidiaries, affiliates, officers, employees, agents, partners and licensors (collectively, the "Hallmark Parties") harmless from any losses, costs, liabilities and expenses (including reasonable attorneys' fees) relating to or arising out of: (a) your use of, or inability to use, the Hallmark Canada Properties or our Services; (b) your violation of these Terms or any applicable Supplemental Terms; (c) your violation of any rights of another party, including other users; or (d) your violation of any applicable laws, rules or regulations.
We reserve the right, at our own cost, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will fully cooperate with us in asserting any available defenses.
This provision does not require you to indemnify any of the Hallmark Parties for any unconscionable commercial practice by such party or for such party's fraud, deception, false promise, misrepresentation, or concealment, suppression, or omission of any material fact in connection with the Services provided under these Terms. You agree that the provisions in this Section 6 will survive any termination of your account, these Terms or any applicable Supplemental Terms, any Subscription Services, or your access to the Hallmark Canada Properties.
We reserve the right to suspend or terminate your access to all or some of our Hallmark Canada Properties, with or without notice, if we, in our sole discretion, determine that you are in breach of these Terms or any applicable Supplemental Terms or have engaged in conduct that we, in our sole discretion, deem inappropriate.
In the event of suspension or termination by Hallmark Canada, we may delete or change your password(s) associated with any account you may have for Hallmark Canada Properties; and bar your further use of such Hallmark Canada Properties, as well as that of anyone sharing your email address, payment information, and/or physical address. You understand that such actions may be taken without any liability whatsoever to you for any suspension or termination.
All provisions of these Terms and any applicable Supplemental Terms which by their nature should survive termination, will survive termination of your access to the Hallmark Canada Properties, including without limitation, ownership provisions, warranty disclaimers, limitations of liability, and dispute resolution provisions.
If your access to Hallmark Canada Properties is terminated under these Terms, then you agree that you will not attempt to re-register with or access the Hallmark Canada Properties through use of a different username or otherwise, and you acknowledge that you will not be entitled to receive a refund for fees related to those of our Hallmark Canada Properties to which your access has been terminated. In the event that you violate the immediately preceding sentence, we reserve the right, in our sole discretion, to immediately take any or all of the actions set forth in these Terms without any notice or warning to you.
YOU EXPRESSLY UNDERSTAND AND AGREE THAT TO THE EXTENT PERMITTED BY APPLICABLE LAW, YOUR USE OF THE HALLMARK CANADA PROPERTIES AND OUR SERVICES IS AT YOUR SOLE RISK, AND THE HALLMARK CANADA PROPERTIES AND OUR SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITH ALL FAULTS. WE RESERVE THE RIGHT TO AMEND ERRORS AND UPDATE PRODUCT AND SERVICE INFORMATION AT ANY TIME WITHOUT PRIOR NOTICE. THE HALLMARK PARTIES EXPRESSLY DISCLAIM ALL WARRANTIES, REPRESENTATIONS, AND CONDITIONS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT ARISING FROM USE OF THE HALLMARK CANADA PROPERTIES OR OUR SERVICES.
THE HALLMARK PARTIES MAKE NO WARRANTY, REPRESENTATION OR CONDITION THAT: OUR SERVICES WILL MEET YOUR REQUIREMENTS; YOUR USE OF OUR SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE; THAT DEFECTS WILL BE CORRECTED; THAT THE HALLMARK CANADA PROPERTIES ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS; OR THAT THE MATERIALS OF THE HALLMARK CANADA PROPERTIES ARE CORRECT, ACCURATE, OR RELIABLE.
ANY CONTENT DOWNLOADED FROM OR OTHERWISE ACCESSED THROUGH OUR SERVICES IS ACCESSED AT YOUR OWN RISK, AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR PROPERTY, INCLUDING, BUT NOT LIMITED TO, YOUR COMPUTER SYSTEM AND ANY DEVICE YOU USE TO ACCESS THE HALLMARK CANADA PROPERTIES OR OUR SERVICES, OR ANY OTHER LOSS THAT RESULTS FROM ACCESSING SUCH CONTENT.
OUR SERVICES MAY BE SUBJECT TO DELAYS, CANCELLATIONS AND OTHER DISRUPTIONS. THE HALLMARK PARTIES MAKE NO WARRANTY, REPRESENTATION OR CONDITION WITH RESPECT TO SERVICES, INCLUDING BUT NOT LIMITED TO, THE QUALITY, EFFECTIVENESS, REPUTATION AND OTHER CHARACTERISTICS OF SERVICES.
- Disclaimer of Certain Damages.
YOU AGREE THAT IN NO EVENT WILL THE HALLMARK PARTIES BE LIABLE FOR ANY LOSS OF PROFITS, REVENUE OR DATA, INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES ARISING OUT OF OR IN CONNECTION WITH OUR SERVICES, OR DAMAGES OR COSTS DUE TO LOSS OF PRODUCTION OR USE, PROCUREMENT OF SUBSTITUTE SERVICES, WHETHER OR NOT YOU HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT, THE HALLMARK CANADA PROPERTIES, OR OUR SERVICES, OR FROM ANY COMMUNICATIONS WITH OTHER USERS THEREOF, ON ANY THEORY OF LIABILITY, RESULTING FROM: (1) THE USE OR INABILITY TO USE THE HALLMARK CANADA PROPERTIES OR OUR SERVICES; (2) THE COST OF PROCUREMENT OF SUBSTITUTE SERVICES RESULTING FROM ANY SERVICES PURCHASED OR OBTAINED THROUGH THE HALLMARK CANADA PROPERTIES; (3) CONDUCT OF ANY THIRD PARTY ON HALLMARK CANADA PROPERTIES; OR (4) ANY OTHER MATTER RELATED TO THE HALLMARK CANADA PROPERTIES OR OUR SERVICES, WHETHER BASED ON WARRANTY, COPYRIGHT, CONTRACT, OR ANY OTHER LEGAL THEORY. THE FOREGOING CAP ON LIABILITY WILL NOT APPLY TO LIABILITY OF A HALLMARK PARTY FOR ANY INJURY CAUSED BY A HALLMARK PARTY'S FRAUD OR FRAUDULENT MISREPRESENTATION.
Hallmark Canada retail stores are independently owned and operated. Hallmark Canada is not responsible for the acts or omissions of any: (i) retailer, franchisee, licensee, Gold Crown Store, or other entity that is independently licensed by Hallmark Canada to sell Hallmark Canada products or services, including any parent, division, subsidiary, or affiliate of the foregoing; or (ii) Hallmark Cards, Incorporated, including any parent, division, subsidiary, or affiliate of Hallmark Cards, Incorporated. - Cap on Liability.
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, UNDER NO CIRCUMSTANCES WILL THE HALLMARK PARTIES BE LIABLE TO YOU FOR MORE THAN THE GREATER OF (A) THE TOTAL AMOUNT PAID TO HALLMARK CANADA BY YOU IN CONNECTION WITH THE ACT, OMISSION OR OCCURRENCE GIVING RISE TO SUCH LIABILITY OR (B) TEN CANADIAN DOLLARS (CAD$10.00). THE FOREGOING CAP ON LIABILITY WILL NOT APPLY TO LIABILITY OF A HALLMARK PARTY FOR ANY INJURY CAUSED BY A HALLMARK PARTY'S FRAUD OR FRAUDULENT MISREPRESENTATION. - Basis of the Bargain.
THE LIMITATIONS OF DAMAGES SET FORTH ABOVE ARE FUNDAMENTAL ELEMENTS OF THE BASIS OF THE BARGAIN BETWEEN HALLMARK CANADA AND YOU.
- Any dispute relating to the Hallmark Canada Properties shall be arbitrated and finally resolved, with no right of appeal, even on questions of law, pursuant to the National Arbitration Rules of the ADR Institute of Canada, Inc. The place of arbitration shall be Toronto, Ontario, Canada.
- To the fullest extent permitted by applicable law, no arbitration under these Terms shall be joined to an arbitration involving any other party subject to these Terms, whether through class arbitration proceedings or otherwise, and you agree that you will not participate as a class member or class representative in any action against Hallmark Canada.
- Notwithstanding anything contained in these Terms to the contrary, Hallmark Canada shall be entitled to seek injunctive or other equitable relief from a court of competent jurisdiction whenever the facts or circumstances would permit Hallmark Canada to seek such relief.
These Terms, the Supplemental Terms, and any action related to them will be governed and interpreted by and under the laws of the Province of Ontario and the federal laws of Canada applicable therein, without giving effect to any principles that provide for the application of the law of another jurisdiction. The United Nations Convention on Contracts for the International Sale of Goods does not apply to these Terms or any Supplemental Terms.
The Hallmark Canada Properties may offer features and services that are available to you via your mobile phone or other mobile device. These features and services may include, without limitation, the ability to upload content to the Hallmark Canada Properties, receive messages from the Hallmark Canada Properties (including, without limitation, push messages), download applications to your mobile phone or access Hallmark Canada Properties features (collectively, the "Mobile Features"). We may charge for Mobile Features. Also, standard messaging, data and other fees may be charged by your carrier. Fees and charges will appear on your mobile bill or be deducted from your pre-paid balance. Your carrier may prohibit or restrict certain Mobile Features and certain Mobile Features may be incompatible with your carrier or mobile device. Contact your carrier with questions regarding these issues.
If you have registered for Mobile Features that utilize your mobile number, you agree to notify Hallmark Canada of any changes to or deactivation of your mobile number and update your account(s) on the Hallmark Canada Properties to reflect this change.
- General. You acknowledge and agree that the availability of any apps we may offer (“Apps”) are dependent on the third party from whom you received the App license (e.g., Apple App Store, Google Play, Roku, or Samsung Smart) ("App Store"). You acknowledge that these Terms are an agreement between you and us, and not with the App Store. We, not the App Store, are solely responsible for the Hallmark Canada Properties and our Services, including the Apps, the content thereof, maintenance, support services, and warranty therefor, and addressing any claims relating thereto (e.g., product liability, legal compliance, or intellectual property infringement). In order to use the Apps, you must have Internet access, including in some cases, wireless network services. You agree to pay all fees associated with such access. You also agree to pay all fees (if any) charged by the App Store in connection with the Hallmark Canada Properties, including the Apps. You agree to comply with, and your license to use the Apps is conditioned upon your compliance with, all applicable third-party terms of agreement (e.g., the App Store's terms and policies) when using our Services, including the Apps. You acknowledge that the App Store (and its subsidiaries) are third-party beneficiaries of this Agreement and will have the right to enforce it.
- Accessing and Downloading Apps from Apple. The following applies to any App accessed through or downloaded from the Apple App Store (an “Apple-Sourced App”):
- Acknowledgment. You acknowledge and agree that (i) these Terms are between you and Hallmark (or any third party developer that may own or operate the App) only, and not Apple, and (ii) Hallmark Canada, not Apple, is solely responsible for the Apple Store Sourced App and content thereof.
- Scope of License. Your license to use the Apple Store Sourced App is non-transferable and limited to use on an Apple-branded product that you own or control, and as permitted by the “Usage Rules" set forth in the Apple Media Services Terms and Conditions.
- Maintenance and Support. You acknowledge that Apple has no obligation whatsoever to furnish any maintenance and support services with respect to the Apple Store Sourced App.
- Warranty. In the event of any failure of the Apple Store Sourced App to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for the Apple Store Sourced App to you and to the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the Apple Store Sourced App. As between Hallmark Canada and Apple, any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be the sole responsibility of Hallmark Canada.
- Product Claims. You and Hallmark Canada acknowledge that, as between Hallmark Canada and Apple, Apple is not responsible for addressing any claims you have or any claims of any third party relating to the Apple Store Sourced App or your possession and use of the Apple Store Sourced App, including, but not limited to: (i) product liability claims; (ii) any claim that the Apple Store Sourced App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection or similar legislation.
- Intellectual Property Rights. You and Hallmark Canada acknowledge that, in the event of any third-party claim that the Apple Store Sourced App or your possession and use of that Apple Store Sourced App infringes that third party's intellectual property rights, as between Hallmark Canada and Apple, Hallmark Canada, not Apple, will be solely responsible for the investigation, defense, settlement and discharge of any such intellectual property infringement claim to the extent required by the Agreement.
- Legal Compliance. You represent and warrant that (i) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
- Third Party Terms. You must comply with any applicable third party terms of agreement when using the Apple Store Sourced App (e.g., your wireless data service agreement).
- Third Party Beneficiary. You and Hallmark Canada acknowledge and agree that Apple, and Apple's subsidiaries, are third-party beneficiaries of the Agreement as related to your license of the Apple Store Sourced App, and that, upon your acceptance of the terms and conditions of the Agreement, Apple will have the right (and will be deemed to have accepted the right) to enforce the Agreement as related to your license of the Apple Store Sourced App against you as a third-party beneficiary thereof.
- Without limiting any other terms of the Agreement, you must comply with all applicable third-party terms of agreement when using the Apple Store Sourced App.
- Electronic Communications. The communications between you and us use electronic means, whether you visit the Hallmark Canada Properties or send us emails or other electronic communications, or whether we post notices on the Hallmark Canada Properties or communicate with you via email or other electronic communications. You (1) consent to receive communications from us in an electronic form; and (2) agree that all terms and conditions, agreements, notices, disclosures, and other communications that Hallmark Canada provides to you electronically satisfy any legal requirement that such communications would satisfy if it were to be in writing. The foregoing does not affect your statutory rights.
- Assignment. These Terms and any applicable Supplemental Terms, and your rights and obligations under each, may not be assigned, subcontracted, delegated or otherwise transferred by you without our prior written consent, and any attempted assignment, subcontract, delegation, or transfer in violation of the foregoing will be null and void. Hallmark Canada may assign its rights and duties under these Terms or any Supplemental Terms to any party at any time without any notice to you.
- Force Majeure. Hallmark Canada will not be liable for any delay or failure to perform, including failure to deliver purchased Services, resulting from causes outside its reasonable control, including, but not limited to, acts of God, epidemic, pandemic, war, terrorism, riots, embargos, acts of civil or military authorities, fire, floods, accidents, strikes or shortages of transportation facilities, fuel, energy, labor or materials.
- Questions, Complaints, Claims. If you have any questions, complaints or claims with respect to the Hallmark Canada Properties or our Services, please contact us at: care@hallmarkcanada.ca.
- Waiver. Any waiver or failure to enforce any provision of these Terms or any applicable Supplemental Terms on one occasion will not be deemed a waiver of any other provision or of such provision on any other occasion.
- Severability. If any portion of these Terms or any applicable Supplemental Terms is held invalid or unenforceable, that portion will be construed in a manner to reflect, as nearly as possible, the original intention of the parties, and the remaining portions will remain in full force and effect.
- Entire Agreement. These Terms together with any applicable Supplemental Terms are the final, complete, and exclusive agreement of the parties with respect to the subject matter hereof and supersedes and merges all prior discussions between the parties with respect to such subject matter. As used in these Terms, "including" means "including without limitation."