Hallmark operates at the highest level of integrity as demonstrated through our respect for our retailer agreements
We’re responsive to customer needs and committed to making the shopping experience easier.
We have the highest level of accountability with people in how we treat each other and our partners
Respect is critical within the Hallmark culture; we treat everyone with the highest level of respect
We strive every day to deliver the highest level of excellence both in our products and our services
When you join the Hallmark network of stores, you
benefit from a category leading asset portfolio:
Category Leading asset portfolio
INDUSTRY LEADERGlobally recognized Market leader
LICENSED PARTNERSHIPSExpansive licensed portfolio
PRODUCT SUPERIORITYMeets the needs of all consumers
LOCALIZATION• Store specific retailer solutions • Proprietary capabilities
MARKETING• National • Personalized • Shoppers • Social media • Hallmark Channel
IN-STORE EXPERIENCEBest in class merchandising solutions
BRAND EQUITY#1 Greeting Card Brand
BEST IN-CLASS SERVICE• Precision • Local • Quality
GENEROUS TERMS PACKAGENo franchise fees
DEDICATED CREATIVE STAFF• 2nd largest creative department after Disney • Leader in innovation & creativity
- #1GREETING CARD BRAND 2022 Harris Poll Annual EquiTrend Study
13%OF ALL BRANDS 2022 Harris Poll Annual EquiTrend Study
- #7MOST REPUTABLE COMPANY 2018 U.S. Reptrak 100
No other brand is better positioned to help people show they care than Hallmark.
Hallmark has been in the business for 112 years and is The Leading Brand Greeting Card Consumers Think Of and The Leading Preferred Brand Amongst Greeting Card Buyers (Source: 2021 Greetings Brand Tracker).
Exclusive Product Portfolio
Would you like to sell award-winning products from a top brand? Now you can!
There’s so much more to choose from:
Our expansive licensing portfolio provides a competitive advantage.
Superior Retail Supports
- Dedicated sales support specialist
- Generous installation and terms package
- One-stop shop; minimal need to source social expression products from additional vendors
- Tailored store environments focused on an enhanced customer experience
- Extensive advertising & local marketing supports, including access to a variety of eventing and social media resources
- Proprietary Hallmark Rewards loyalty program for our Gold Crown retailers
- Partnership with Hallmark Channel
- Creative flexibility; our retailers are local business owners – we encourage and empower them to make their store community-right
- Best-in-Class real estate and store design services
- Comprehensive owner and associate training
- Detailed retail window set guidelines for our Gold Crown retailers